Study Guide

Overview and Test Objectives
Field 036: Marketing Education

Test Overview

Table outlining the test format, number of questions, time, and passing score.
Format Computer-based test (CBT)
Number of Questions 100 multiple-choice questions
Time 2 hours 30 minutes*
Passing Score 220

*Does not include 15-minute CBT tutorial

Test Objectives

Table outlining test content and subject weighting by sub area and objective.
Subarea Range of Objectives Approximate Percentage of Questions on Test
I Marketing Foundations 001–007 40%
II Marketing Functions 008–014 40%
III Technology, Ethics, and Career Development 015–018 20%
Pie chart of approximate test weighting, detailed in the table below.

Subarea I—MARKETING FOUNDATIONS

Objective 001—Understand fundamental concepts, goals, and strategies of marketing.

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Objective 002—Understand basic elements of effective communication in marketing.

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Objective 003—Analyze the purpose and style of marketing communications.

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Objective 004—Understand and apply economic concepts to marketing.

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Objective 005—Understand business organization and management.

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Objective 006—Understand human resource management, labor relations, and the role of group and interpersonal behavior in marketing management.

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Objective 007—Understand and apply principles, concepts, and techniques related to global business and marketing.

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Subarea II—MARKETING FUNCTIONS

Objective 008—Understand the role of price and the use of pricing strategies.

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Objective 009—Understand product service planning.

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Objective 010—Understand distribution processes and methods for developing distribution plans.

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Objective 011—Understand promotional concepts and strategies.

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Objective 012—Understand the selling process.

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Objective 013—Understand the function of financing in marketing.

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Objective 014—Understand the function of marketing information management.

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Subarea III— TECHNOLOGY, ETHICS, AND CAREER DEVELOPMENT

Objective 015—Understand the role of ethical and social responsibility in marketing.

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Objective 016—Understand the basic principles and application of technology in marketing.

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Objective 017—Understand how to promote student development and assist students in career planning.

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Objective 018—Understand the procedures and techniques necessary to select, prepare for, obtain, and maintain a career in marketing.

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